You could say that Emma Roberts is pretty fickle when it comes to her hair color, seeing as within the last year alone, she’s gone from blonde to brown and back again like it ain’t no thang. For the past few months, though, the 28-year-old actress has been all about the blonde bombshell life — that is, until now. That’s right, folks: As of this week, Roberts is back to being a full-blown brunette, and we can’t say we’re not obsessed.
This time around, Roberts didn’t dye her hair just because. No, according to her longtime friend and colorist, Nikki Lee of 901 Salon in L.A., her new look is tied to American Horror Story and this upcoming season’s theme, which is 1984. “The challenge was how do I create a look for Emma that she will be shooting with for the next few months, [but] that’s also modern for her day-to-day life,” Lee says in a press release sent to Allure. “With her color, I obvi took her brunette — specifically ‘1984 brunette,’ which is just a rich warm brown that’s pretty classic and very Emma. It suits her both for the show and day-to-day,” she adds.
Additionally, Lee dished on how Roberts keeps her hair healthy and strong amidst all the wear and tear it goes through. “Emma’s savior for the past few months has been Magic Myst — with all of her color changes, it’s really important she keeps her hair hydrated so it’s always her prep product,” she says.
Naturally, we can’t wait to see what the new season of American Horror Story has in store for us. The one thing we know already? Roberts’s character is going to have one seriously kickass hair color.
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