For nearly a decade, Paramore lead singer Hayley Williams was known for both her vocal range and her rainbow of vibrant hair colors, which made her the perfect celebrity to create a line of vivid dyes. Ironically, since launching GoodDyeYoung in 2016, Williams has stuck with a more subtle blonde look. But now that the brand has landed at brick-and-mortar Sephora locations, it seems she couldn’t help but celebrate the brand’s milestone by dyeing her hair in one of her most recognizable throwback shades.
GoodDyeYoung landed on sephora.com last October, and now, the brand’s temporary and semi-permanent hair-color products can be found at 30 Sephora stores. Last week, a very excited Williams and cofounder Brian O’Connor were seen checking out the endcap for the first time in an Instagram video, and their excitement is adorable. “My stomach is doing flips,” O’Connor says as they enter the store. Williams, who was wearing a knit beanie over her blonde hair, then starts dancing, collapsing, and jumping around upon seeing the display.
The achievement clearly sparked something in Williams, because on Wednesday, before Instagram went down for hours, she added a photo to her Stories that suggested she’s made a triumphant return to perhaps her most famous hair color: a flaming reddish-orange. She wrote on the photo, which shows just the top of a ponytail and a hint of bangs, “oookay got a lil carried away at @sephora,” followed by “she back.” She tagged GoodDyeYoung, having presumably used one of the brand’s products to achieve the look. (We’re thinking it’s either the Riot or Rock Lobster shade of Semi-Permanent Hair Color.) And a video posted on Thursday of Williams and O’Connor reading reviews confirms that she’s definitely not a blonde anymore.
The new but familiar look is a big deal to both fans of Paramore and Williams herself, who posted on Instagram earlier this year that when she went platinum in 2016, “it was because i desperately needed to show myself that i didnt have to live up to neon expectations. i needed a blank canvas, to learn myself and express the bleakness i was feeling at the time.” And what her fans are feeling now is utter jubilation.
One commenter wrote on the new Instagram video, “a lot is going wrong in the world but at least hayley dyed her hair orange again,” while a number of users reacted to the Instagram Stories hint with all-caps tweets like, “HAYLEY WILLIAMS JUST DYED HER HAIR ORANGE FOR THE FIRST TIME SINCE 2015 I CAN’T BREATHE OH MY GOD.” GoodDyeYoung even joked that Williams’s hair was to blame for Wednesday’s Instagram outage.
If Williams decides to stick with orange hair for a while, Bonnaroo attendees may get a chance to see it at her “Sanctuary of Self-Love” area at the festival, which will reportedly feature everything from dance parties to mental health panels to hairstyling and coloring with, of course, Good Dye Young products.
More celebrity hair-color transformations:
Now check out 100 years of hair color: